Event: 2013 Sprint Fan Voice Awards
Category: #DidYouSeeThat Category with Dale Jr., and Kyle Busch
Timeframe: Voting Period: of Nov. 20 – Dec. 05
On November 20th UT was notified by Danica’s Team that she had been nominated for the “2013 Sprint Fan Voice Awards”. Voting would start immediately, and be unlimited until the day before the award announcement on December 5th. Our challenge was to get the word out and keep fans voting - resulting in a win for Danica.
Step One – Situational Analysis:
Step Two – Planning:
Step Three – Implementation:
Channel Posting Breakdown:
Website – DanicaPatrick.com:
Facebook - /DanicaPatrick:
Twitter – @DanicaRacing:
Tumblr – DanicaPatrick/
Pinterest - /DanicaPatrick
Google+ - +DanicaPatrick
YouTube - /DanicaPatrick
Congratulations Danica on winning the “2013 Sprint Fan Voice Awards” #DidYouSeeThat Category:
With the Sochi Winter Olympics starting qualifying runs today and the opening ceremony tomorrow night, I thought it would be a good idea to do a review on the “Social” Hub section on the USOC’s TeamUSA.org website:
Once you’re in the section, the nav transitions to only show a top-level row and “Social” moves to the fifth spot out of seven. As for content, visitors have three options:
Acts as the default page for the Hub, and features include: #TeamUSA Mentions tracker; Call-to-action to show support by uploading a photo, Facebook Share button, and Tweet #TeamUSA button; puzzle format scroll; Team USA Social Spotlight, and Medal Tracker.
Couple of observations on this page:
Under Athletes they showcase 5 Tweets, but none of them are updated: @NickGoepper – 1w, @LoloJones – 1w, @JohnDalyUSA – 6d, @AshWagner2010 – 6d, @Torin Yater-Wallace – 1w. I checked the athletes accounts and they have more recent updates so the module isn’t working correctly. Again – not good.
Last year I did an audit on all the PGA Events and how they integrated social media within their official event websites. This season I’m monitoring all the sites again, but also thinking about adding in all the LPGA events.
Today I came across a social media feed module on the ISPS Handa Women’s Australian Open website that unfortunately provides a good example of what not to do.
If you’ve read any of my previous social integration reviews you know that I’m clearly not a fan of the puzzle format social media feed - where the page displays a grouping of different sized boxes that in many cases are not in chronological order, and are very hard to quickly follow (ie because they fit like a puzzle).
In this case the Australian Open includes a social feed that has no borders or spacing between the boxes. They call it a “Social Media Mashup”, but it’s a mess to view and just ruins the experience for the user:
If you’re going to use the puzzle format, it’s best to increase the size on the boxes and provide adequate borders or spacing between them. Going one step further, a better solution would be to work with your developer or social vendor to create even sized boxes to house the feeds, or even break-up the feeds into individual platform module feeds.
While this post is meant to showcase an error in social media feed formatting, it can’t be denied that the Australian Open has done some positive things when it comes to integration on their website:
So to recap the Australian Open has actually done a lot of things right when it comes to social integration, but providing a more user friendly feed format would definitely enhance the visitor’s overall social integration experience.
In this post I provide a snapshot of what the Broncos and Seahawks are doing in social media heading into the Super Bowl (all info as of 1.21.14 - 3PM CST):
Snapshot of the Broncos account from Jan 1st through Jan 21st at 2PM CST:
Snapshot of both accounts from Jan 1st through Jan 21st at 2PM CST:
Which team do you feel does the better overall job on social?
Inspired by this recent ESPN article on how bowl games are embracing social media, I reviewed how the Bowls integrate SM on their websites (all info as of 12.30.13).
Activation by Channel on Website:
Fight Hunger Bowl – Hashtag
One of only two Bowls to universally promote a hashtag - #FightHungerBowl.
Pinstripe Bowl – Hashtag Battle
Fan interaction feature tracking tweets with #GOIrish and #RFootball.
Belk Bowl – Like Box
Gets award for biggest Facebook Like Box integration.
Russell Athletic Bowl – Show Your #RAB Spirit
Nice way to engage fans prior to the bowl.
Russell Athletic Bowl - #Hashswag Contest
Another good job engaging fans by RAB.
Valero Alamo Bowl – Hashtag & Tagboard
Joins the Fight Hunger Bowl as the only bowls showcasing a hashtag, but goes one step further by integrating Tagboard to showcase Twitter and Instagram posts.
Chick-fil-A Bowl – Digital Network
Like how the bowl has broken out a Digital Network page, but it could be taken further and blown out in a true social hub on the website.
Bell Helicopter Armed Forces Bowl - SM Recap
Provided a social media recap via Storify.
Gildan New Mexico Bowl – SM Links Don’t Work
They include universal icon links for YouTube, Facebook, and Twitter, but they don’t go anywhere.
Sheraton Hawaii Bowl – Who Won?
Forgot to post who won the game on their Facebook page.
Little Caesars Pizza Bowl – Which Conferences Play in Your Bowl?
The site graphics and video that auto-plays note the game being between Big Ten and MAC teams, but Pittsburgh is a member of the ACC.
Little Caesars Pizza Bowl – Facebook Feed
Credit to the LCPB for this integration, but something about the feed (doesn’t scroll and isn’t setup properly) and the page just seem off.
Holiday Bowl & Poinsettia Bowl – Shared SM Accounts
Both games are played in San Diego and they have template websites, but it’s a disservice to the participating teams and the game sponsors to have shared SM accounts. They setup unique FB and Twitter accounts, and should do the same for Instagram and YouTube. (Same can be said for the Russell Athletic Bowl and the Capital One Bowl and their shared YouTube account).
Fight Hunger Bowl – Hidden & Wrong SM Links
Instead of universal icon links they hide them on the About Us page. Twitter, Instagram, and Pinterest go to dead account pages (/KraftBowl). Example of a Bowl changing names and not updating their SM links.
Buffalo Wild Wings Bowl – Second Fiddle to Fiesta Bowl
No idea how the Fiesta Bowl got the BBW people to approve this, but their bowl site is inside the Fiesta Bowl website. They do include a BBW Bowl Twitter and Facebook feed on the page, but the universal side column icons are for the Fiesta Bowl, the Facebook/Twitter links under the bottom Resources header also for the Fiesta Bowl; and so are the bottom footer Facebook/Twitter icon links. From the website impression to playing second fiddle to the Fiesta Bowl you can only assume that nobody from BBW has even seen the site, otherwise it’s just plain incompetence by the marketing people.
Gator Bowl – Promote all your SM Icons
Saw this on a couple sites, and it’s a problem you see a lot on team websites – why leave Instagram off your universal SM icon listing?
Heart of Dallas Bowl – Sponsor Website
For all intents and purposes the “Heart of Dallas Bowl” has no website. Better move would have been to create a specific bowl website –can still fill it with call-to-actions to learn more about your organization.
Rose Bowl – Hidden Website
Not a fan of the game website is hidden inside the Tournament of Roses website. Content is spread out across the overall website and it minimizes the game.
Rose Bowl - #RoseBowl100 & #RoseBowlMemory
No explanation on what these features are about and no updates since Nov. 7th and 21st.
Vizio BCS National Championship Game – Website?
There is no website for the championship game – missed opportunity.
Bowls need to be careful with the naming schemes when it comes to the website and social media accounts. It would appear the best practice is to go generic and then promote the sponsor via graphics and content on the website, social backgrounds/descriptions, etc. The Fight Hunger Bowl and Advocare v100 Bowl are too good examples of still having issues. FHB used to be the Kraft Bowl, and AvB used to be the Independence Bowl. FHB has wrongly linked SM accounts, and AvB still uses the /IndependenceBowl Facebook page. A lot of confusing branding going on for bowls and sponsors.
This post is about social media integration on the websites, but I’d be remiss to not mention the carelessness from the bowls when it comes to the overall design of their websites:
The Heisman Trust just announced their six finalists, and here’s how the programs promoted it on Twitter:
Jordan Lynch - Northern Illinois - @PrideInThePack
Johnny Manziel - Texas A&M - @AggieFBLife
Tre Mason - Auburn - @FootballAU
AJ McCarron - Alabama - @AlabamaFTBL
Andre Williams - Boston College - @BCFootballNews
Jameis Winston - Florida State - @FSU_Football