Bob McKamey

The Official Tumblr page of Bob McKamey: co-founder of Chicago-based interactive studio UnCommon Thinking.
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US Open - Social Review

The 113th U.S. Open starts this Thursday at Merion Golf Club and here’s a quick review of what’s happening socially with the event.

Website: www.USOpen.com

  • The site includes universal header Follow and Like buttons, and footer icon links for Facebook and Twitter.
  • Within the main News section they include a “Social Connection” sub-link.
  • The Social Connection page includes a Twitter feed, Instagram feed (only two images), and a Facebook callout:

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Facebook: /USOpen

  • Cover image includes event logo, shot of the course, and a really bad version of the trophy.
  • They include a tab for their Twitter account, but not for Instagram.
  • Do a good job including a photo with most all of their posts.

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Twitter: @USOpenGolf

  • Credit to the USGA for getting USOpen.com for their website and the /USOpen username on Facebook, but the USTA got them on the Twitter handle registering /USOpen first (USTA also got /USOpen on YouTube & Pinterest).
  • Do a good job with their background and profile imagery - event info, hashtag info, trophy imagery.
  • Do a good job in tweets including the #USOpen and #Merion hashtags
  • Don’t see any posts integrating their Instagram account.

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Instagram: /USGA1894

  • Couple issues with the username choice. Granted the only place they promote an Instagram account is the Social Connection page on the event website, the account the link goes to is a joint one with the R&A - it would make more sense to have a dedicated event account.
  • Turns out there is an active account at /USOpenGolf which is run by the US Open Golf Committee and links to USOpen.com - it only has 7 photos and no idea where or how this account gets promoted. Also of note /USOpen is a dummy account which either the USGA or USTA could get rights to.
  • 25 photos posted since the start of June, and none of those are custom.

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Merion Golf Club:
Always interesting to see how the host course/club helps promote the event and their own brand during a Major:

  • Website: From what I’ve seen in the past it’s standard for a private club with a Members and Guests entry. They include a link to USOpen.com, but no integration of any social media links.
  • Social Media: Quick check of Facebook didn’t show any official Club account, and on Twitter there is an account registered at /MerionGolfClub that looks legit, but it’s locked and no Tweets have been made from it.

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Notes:

  • For the magnitude of this event, expected to see more social activation and integration. The Social Connection concept had a lot of potential, but doesn’t really provide any value in this implementation. 
  • They include an Instagram feed on the Social Connection page, but don’t include promotion of the account in the header or footer like they do with Twitter and Facebook. Also there is confusion with the account username and why there isn’t a dedicated account just for the US Open event.
  • For a Club that hasn’t hosted a Major since 1981 (and may never again), I might have tried to extend my top-of-mind shelf-life by doing more with social media around this event.

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Heat and Spurs - Social Media Showdown

With the NBA Finals starting tonight I reviewed what the Heat and Spurs are doing in the social media segment (all information collected on June 6th).

Channel Activations:

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Channel Stats:

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Directory Links:

Miami Heat
http://www.nba.com/heat/

San Antonio Spurs
http://www.nba.com/spurs

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Team Website:

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  • The Heat include universal icon links for Twitter and Facebook, and their footer includes links for Tweet with the Heat (directory page with 4 listings), Facebook, and YouTube. The Spurs include a universal left column horizontal bar that includes a Like and Follow buttons, and their footer includes links for Facebook, Twitter, and YouTube.
  • The Heat include on their home page a three header promo box that includes Social (1st button, but it defaults to the 3rd Poll button). When you click it, it includes graphics for Facebook and Twitter. Under the main “Video” tab there is a HEAT on YouTube link, and also in the footer there is a YouTube link – both of these go to the wrong account:  http://www.youtube.com/miamiheatis. The YouTube link under the Social tab does go to the correct account. Clicking the main Social tab goes to a Boards page that includes a right ad column Twitter feed.
  • The Heat include a link to whitehotheat.com in their header – within this mini-site they include a #WhiteHotHeatFan link that goes to a page with three promo callouts, one of which promotes using the hashtag on Instagram photos for a chance to be included on the site.
  • The Spurs home page includes a two header promo box that includes Instagram (2nd button w/ scrollable feed); a clickable graphical (4 at a time) rotation module that includes a box for Instagram (5th box); and a three header promo box that includes Connect (2nd button w/ Twitter and Facebook graphics).  Throughout the site they include in the right side ad box column a Facebook Like callout, and the promo box w/ Instagram 2nd header module. If you click the main Interact button you go to a page with large Twitter and Facebook graphics (brutal).
  • When you click that big Twitter icon you go to a Twitter directory page “Follow the Spurs Family on Twitter”.
  • When you click that home page Instagram (5th box) graphic it takes to you to a Tumblr page within the site that includes the Instagram photos. I did not find them promoting their Tumblr account anywhere on the site, and it’s obviously only been setup to use as a Instagram gallery feeder to the site.
  • The Heat “Social” tab includes sub-links for Jason Jackson on Facebook, Eric Reid on Facebook, Facebook, MiamiHeat (this the main team Twitter link but it’s confusing), Twitter (directory page with 4 listings), YouTube, and Eric Reid on Twitter. The Spurs “Interact” tabs includes sub-links for Facebook, YouTube, and Twitter.
  • Both teams include “Wallpaper” pages, but neither includes anything for social (ie Facebook Cover images; Twitter, Tumblr, YouTube, Google+).
  • Neither team promotes a branded hashtag on their site.

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Facebook:


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  • The Heat use their cover image to promote playing in the Finals, while the Spurs use a random shot of Tim Duncan (missed opportunity for sure).
  • Heat do not promote any of their channels with tabs, but they do include a Fan Zone tab that goes to a YouTube feed app page, and their White Hot HEAT Fans tab would not display on any of the three browsers I tried. The Spurs promote their Pinterest, Instagram, and Twitter channels with tabs.
  • Both teams include a lot graphics in posts, but the Heat do a better job of using custom imagery.

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Twitter:

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  • The Spurs integrate the #GoSpursGo hasthag in their profile description, but utilize the same Tim Duncan image from their Facebook cover. The Heat don’t include any profile description, and use a pre-game intro photo.
  • Both teams do a horrible job utilizing the background – the Heat with a plain white background (I get the whiteout idea, but not at the expense of wasting a branding opportunity), and the Spurs use a texture also wasting a branding opportunity.
  • Heat frequently include Instagram photos in their Tweets, and also posted a Vine video today. Noticed they utilize a lot of hashtags: #WhiteHot, #HEATGame, #LETSGOHEAT, #HEATFinals, #WhiteHotHoop5, #HEATLive – might be a good idea to include a Hashtag Directory on their website.
  • Spurs don’t integrate Instagram photos, but have been posting Vine videos today. They do a good job of sticking with the #GoSpursGo hashtag in their tweets and more recently #NBAFinals.

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Google+:

  • Neither team promotes the channel on their website.
  • Both teams have verified accounts, but neither is active on the channel. The Heat have never made a post and have no background image. The Spurs haven’t posted since September 27, 2012, and also have no background image.

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Instagram:

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  • The Heat don’t promote their account on their website.
  • The Heat do a good job with custom images, while the Spurs have posted only two that I could find.
  • The Spurs had a “Social Wall #GoSpursGo” photo http://instagram.com/p/ZgUQmVp_Av/ that included the following description: “Tag your photos with #gospursgo #wcfor #spursvgrizzlies for them to show up on our social wall!”. That photo must have been it, because I found no Social Wall on their website

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Pinterest:

  • Neither team promoted their account on their website.
  • Unfortunately both accounts are inactive with the most recent Pin from the Heat coming a year ago, and the Spurs 26 weeks ago.  When they were active the Spurs had more of a strategy, and were the only one to include a social-media related board – “Spurs Instagram”
  • I’ve posted about Pinterest and usernames before, but still amazed the Heat let Annalise Poe have the MiamiHeat username.

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YouTube:

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  • Heat promote a team image in their header, while the Spurs use a bad logo image. The Spurs do include a Google+ link in their header.
  • Both teams appear to upload videos somewhat regularly. The Heat include 4 playlists, and the Spurs 3.

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Notes:

  • Like most professional teams, both could use a social hub within their websites to better showcase their channel content, and properly direct fans to where their accounts are. Don’t get why teams activate accounts then don’t even include links to them on their website, but it’s a very common practice with professional teams in all leagues. If nothing else each team could use one of the horrible directory pages with simple icons horizontally listed.
  • Interesting that both teams seem content to stick with Facebook, Twitter, and Instagram as their go to social channels, little surprising neither has really taken advantage of Google+, Tumblr, or Pinterest.
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Stanley Cup Final Four - Social Review

With the NHL Conference Finals starting today I reviewed what all four teams are doing in the social media segment (all information collected on June 1st).

Channel Activations:

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Channel Stats:

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Directory Links:

Chicago Blackhawks
http://blackhawks.nhl.com/

Los Angeles Kings
http://kings.nhl.com/

Boston Bruins
http://bruins.nhl.com/

Pittsburgh Penguins
http://penguins.nhl.com/

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Team Website:

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  • None of the four teams include a social-related naming scheme in the main navigation. The Bruins have branded their SM Hub as the “Bruins Den” which is in their main nav, but for a visitor that doesn’t isn’t a Bruins fan or follower of the sports social media category don’t believe they will associate that naming scheme with social media.
  • Along with the Bruins, the Kings and Penguins include social media focused pages – Kings (LA Kings 365), Pens (Social Media Hub). The Bruins’ DEN received a lot of fanfare at launch, but in the past year I have noticed any upgrades to it and when compared to more recent Hubs launched by college and non-NHL pro teams it’s fallen behind. The Kings have directory listing with graphical icon callouts, and the Pens while including template channel feeds from Facebook and Twitter is also what I would classify as incomplete.
  • UPDATE - Alerted that the Kings have a more traditional Hub located here via FanWagon, but still trying to find out how you access it without the direct link.
  • The Kings are the only team to include a Twitter Directory on their site: http://kings.nhl.com/club/page.htm?id=74042&cmpid=lak-365-tw
  • None of the four teams promote a branded hashtag on their websites.
  • Pens are the only team to include a Meebo social footer toolbar.

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Facebook:

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Twitter:

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  • None of the four teams promote a branded hashtag in their profile or background image.
  • Bruins only team to integrate a sponsor (Hallmark Health System) in their profile or background image.
  • Pens only team to not have any imagery in their background, and no players in their profile image.

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Google+:

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  • Bruins promote the page on their team website, but haven’t made a post since July 26, 2012. They also haven’t updated their main image to the new size dimensions.
  • Pens don’t promote a page, but they have a verified page that hasn’t been updated since March 26, 2012.
  • Bruins and Pens do not have the +brandname page links.
  • Kings have not updated their page since March 12th.
  • Blackhawks have done a good job with their profile image and updates.

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Instagram:

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  • Kings don’t promote their account on their website.
  • Blackhawks do the best job with custom images, followed by the Kings – Pens and Bruins have not posted any custom images.

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Pinterest:

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YouTube:

  • Bruins don’t promote an account.
  • Kings promote their Stanley Cup DVD in their header image.
  • Kings and Blackhawks include other SM channel icons in their header images.
  • Kings do the best job of frequency of uploads and playlists.
  • Pens haven’t posted an upload in 5 months.

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Misc:

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LA Galaxy - “Social Hub” Review

The LA Galaxy launched their new “Social Hub” this week to much fanfare with promotion in Sports Business Journal and MediaPost, so in this post I put the solution to the test.

Internal Site Promotion:
Assume this will be corrected, but there’s some confusion on the team’s website in promoting the Hub. The logical places to promote a dedicated social hub would be within the main navigation, and a promotional callout throughout the website.  The Galaxy do have a main nav button for “Social” and when you directly click the button it goes to the Hub, but on rollover it lists their social channels – all of which link out.

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I would recommend the following:

  • Adding universal SM icon links in the top header (They include text links in the footer, but only for Twitter, Facebook, Linkedin, and YouTube).
  • Change the main nav naming scheme from Social to Social Hub, and removing the rollover.
  • Also in the header of the new Hub adding logo based icon links for all their channels.

The Galaxy also have a promotional callout under the heading “Stay Connected” that runs throughout the site. It shows the following buttons:  FB Like, Twitter Follow, YouTube, and flickr; and includes a call-to-action for “More Ways To Connect”. The problem is that call doesn’t go to the Hub, but instead to an older social media page that includes: icon links; Twitter Feed and Player Directory; Facebook Like module and Player Directory; Instagram Feed; and graphical callout links for YouTube, LinkedIn, and FourSquare.

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If the purpose of the new “Social Hub” is to showcase the Galaxy’s social media channels, then they won’t need a secondary Stay Connected page. Also of note in the Fans main section dropdown they include a “Social” sub-link that goes to the older Stay Connected page – again would be better to change that to Social Hub and link to the new version.

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The Social Hub:
The Hub includes sponsor integration from Chevrolet, a twelve box design template, and the following content modules: Instagram, The Score, Twitter Battle, Help Us Name the Hub!, Twitter MVP, Videos, Next Game, Standings, Galaxy Buzz, Player of the Future, Contests & Promotions, and Tag Cloud:

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What I Like:

  • The Galaxy did a smart thing by integrating a sponsor for the Hub with Chevrolet. Not enough Hub solutions take advantage of this, because if done correctly a social hub can be the most frequented section on a team’s website meaning maximum eyeballs for the sponsor. An opportunity teams should consider is extending the Hub sponsorship to the channels (ie Twitter background, Facebook cover images, Tumblr profile image, YouTube background, Pinterest board, etc) providing even more potential value to the sponsor.
  • Before seeing the Hub I was concerned they would go the route of partnering for a template license-based model that too many events and teams are settling for. That model preys on teams that don’t have a digital or social media manager that knows better and ends up just wasting the budget. So props to the Galaxy for going a different route.
  • The Galaxy took the initiative to try something different. They had/have a template Hub that many teams use with direct feed modules from the channels, and they’ve kept their thinking moving forward. Too many athletes, events, teams haven’t even made the initial step.
  • Many times Hubs just include straight channel feeds, the Galaxy have tried to give fans something different to interact with in the Twitter Battle, Twitter MVP, and Tag Cloud modules. Whether these prove worthwhile time will tell, but again you have to like the initiative.
  • Something small, but I like how they’ve included the “Social Hub” within the Twitter MVP tweet button text: ‘via the #LAGalaxy Social Hub!’ – They may also want to think about adding an overall Tweet button to the Hub header and further brand that to the team by placing a larger hashtag graphic in the footer.

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What I Question:

  • If this solution is meant to be a “social media” hub then they need to promote all their channels (ie like I mentioned above about adding a larger icon-based header), and provide feeds from all the channels. So this version is missing promotion of their activations on Twitter, Facebook, Pinterest, Flickr, LinkedIn and FourSquare.
  • Most Hubs include complimentary content – if your Hub is stand-alone then you may need things like a Schedule, Standings, Tickets Info, Products, etc., but when the Hub is within an existing site that already houses that content I’m not so sure. In the case of the Galaxy, I’d question the inclusion of The Score, Next Game, Standings, and Player of the Future. Especially when direct social content from Facebook, Pinterest, and Flickr is already missing.
  • The box template interface, while useful for consistency and inclusion in a responsive design, does limit the available space for content. For example, viewing only one Instagram photo at a time unless you go to four smaller boxes, or showing only one YouTube video in the module – same with a potential Flickr or Pinterest feed module. With this box setup perhaps going across a full row and showcasing three images upfront for Instagram, Flickr, and Pinterest could provide more impact.
  • I do like how the Hub contains most secondary pages (ie click ‘View More Photos’ on the Instagram Module, or ‘View All and Vote’ on the Twitter MVP module), but the Galaxy Buzz secondary page could be improved. First off why not make this a social directory (ie players, staff, hashtag - they do have Twitter & Facebook directory listings in their older Stay Connected version) and include the category feeds within each. Instead we have a page that, while it makes it very easy to read the Tweet, does take a lot of space for each individual tweet.

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Overall nice job by the Galaxy, you can never argue with trying new initiatives, and continuing to manage change.

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The Memorial Tournament - “Social Leaderboard”

I’ve been tracking all the PGA events this year to see what social media channels they’re activating, and how they integrate them within their websites. Throughout the year I’ve posted a few reviews (list below), and I’ll be doing a more in-depth year-end post once the season concludes, but today I want to call attention to what The Memorial Tournament has done with their “Social Leaderboard”.

When you first hit The Memorial Tournament home page, you see a “Social Leaderboard” graphical callout - take note of the well done descriptive text:

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Upon clicking through to the Leaderboard page you find a well laid out social media hub concept that includes the following features:

  • Feeds from all the event’s active channels: Twitter, Instagram, Facebook and YouTube.
  • The Twitter module header includes the official event hashtag: #MTGolf
  • Smart use of a complimentary content module for the Nationwide GalleryCam.
  • Overview on the event’s “Onsite Social Media Activation”.
  • 2013 Field Twitter and Facebook directory. This is a first of its kind feature for a PGA event website.

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Many of my social media reviews point out what’s been missed, but The Memorial Tournament’s Social Leaderboard should be used as a starter model by all the other PGA events (and Majors), and it will be interesting to see who takes the model and builds upon it to provide an even better solution.

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Notes:

  • In case you miss the home page graphical callout, the main nav includes a “Stay Connected” button and a sub-link for the Social Leaderboard. Going forward the event might want to think about bumping up Social Leaderboard to it’s own main nav spot (Contact Us and Tournament App can surely be included elsewhere).
  • The site also includes universal header and footer social media icon links, and a Latest Tweet feed feature.
  • Along with a solid clean design, The Memorial Tournament provides the best example so far this season of how a PGA event website should be implemented.

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Links to previous golf-related reviews:

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RolandGarros.com - Social Media Integration

I always like to see what the major sporting events are doing for social media integration on their websites, and today I’ll do a quick review of the French Open.

Couple things standout as soon as you hit the home page:

  • Top header buttons for: +1, Twitter Follow, and Facebook Like.
  • Main navigation button for “Social Zone”.
  • Follow Us on Facebook graphical callout.
  • No visible icon links for the event’s social media channels. Once you click around the site you realize they integrate a SM icon link module along the right side column on every page.

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Social Zone

  • Very few event or team sites include a social-related main navigation button, so seeing this was definitely a positive for the FO. On rollover you find sub-links for Social Networks, Official Game, and Your Comments.
  • Somewhat disappointing to see what the “Social Networks” page included - channel template module feeds. Unfortunately you’ll find more and more teams and events using this type of setup. It’s easy to implement and provides some value, but the display and creative just looks sloppy. Also interesting to note they include a Google+ account link on this page, which they don’t include in their secondary page universal SM Icon links module.

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  • The Official Game link goes over to MyRolandGarrosCup.com, and is a fantasy pick your team game.
  • Your Comments is a FB comment feature, but it’s showcasing posts from 2012 so it needs to be fixed ASAP.

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Notes:

  • For those interested in my review from earlier this year on the Australian Open’s social media integration you can read it here.
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Senior PGA Championship - Social Media Review

I came across this article link in my timeline this morning “Senior PGA Championship sets new highs as most socially connected senior golf event ever”, which touted the event’s and sponsor’s social media efforts.

In this post I’ll outline findings from a review of those efforts.

Event Website: (http://www.pga.com/seniorpga)

  • The website includes a main nav Social tab; multi-tab ad box that includes Facebook and Twitter tabs; and a bottom footer with Twitter and Facebook icon links.
  • The Social main nav includes a drop-down with links for the Senior PGA & PGA Twitter and Facebook accounts.

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  • The multi-tab ad box and the bottom footer icons link to the PGA accounts and not the Senior PGA ones which should be corrected.

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  • The article mentions a dedicated Instagram account, but it’s not included in the Social drop-down, or the footer icon links.

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Social Channels:

Twitter

  • Like that they include a background showcasing their Instagram & Facebook usernames, and the event’s official hashtag - #SrPGA
  • Noticed they aren’t including any Instagram photos in tweets - granted it’s an extra step to view, but to help promote the account they should be including them.

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Facebook:

  • The account does not include any tabs for their Twitter or Instagram accounts, but curiously they did take the time to include them in the About section:

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Sponsor Promotion:

The article quoted Deb O’Connor, Director of Global Partnerships for KitchenAid: “Our brand has put a major emphasis on our social media channels to connect with golf and cooking enthusiasts around the country, and we work closely with The PGA of America to engage with fans about the KitchenAid Fairway Club, chef demonstrations, leaderboard updates, and more.”  - so I checked their website and channels to put her claim to the test.

KitchenAid.com

  • They include promotion of the sponsorship on their 5th viewer slide on the Home Page, which clicks through to a basic info page. No social media information surrounding the event is provided.

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Social Channels

The KitchenAid site includes links for accounts on Facebook, Twitter, YouTube, Pinterest, and Instagram.

Facebook

  • On May 17th they included this post: Take a photo of your favorite KitchenAid® product, post to Twitter or Instagram using the hashtag #KAGolf and include either @2013SeniorPGA or @KitchenAid_Golf, and we’ll choose the most creative photos! (Open to legal US residents ages 18+. Winners will be announced Monday, 5/20
  • I found no other event-related posts, and no information on the winners. They also don’t include a tab promoting the sponsorship.

Twitter

  • The main brand account (@KitchenAidUSA) included these two posts on May 16/17, and started posting a few tweets from the event today:

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  • They also have a dedicated event account (@KitchenAid_Golf) - would have been good to see promotion of this and the FB-announced promotion on the event page within their website.

YouTube:

  • They include a PGA playlist, but the three videos are all from 2011.

Pinterest - Instagram:

  • No boards or pins on Pinterest include reference to the event, and neither do any images on Instagram.

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Notes:

1. Couple other paragraphs worth noting from the article:

“The Senior PGA Championship itself has an official Facebook page, Twitter account and even an Instagram account. But the reach of this event will extend far beyond those platforms. Using partnerships, dedicated resources and even the players themselves, the action from Bellerive Country Club this week will be covered extensively in the social sphere. 

To that end, the championship itself has four dedicated social media correspondents. Each day, they will cover all areas of the event – inside and outside the ropes – to give views and perspectives that traditional media simply doesn’t have resources to share. Other media, sponsor and association groups will also be taking part in the social conversations, thus saturating the social landscape with Senior PGA Championship posts. 

In fact, when the first tee shot is struck on Thursday morning, there will be nearly a dozen Twitter accounts with significant followings (including PGA.com with more than 100,000 followers, the Champions Tour account and the KitchenAid Golf account) all tweeting out updates from Bellerive.”

The answer to what they’re talking about is a dedicated social media hub - and no, not one of the over-hyped overly-expensive licensed ones that the PGA and other event’s have fallen prey to.

The hub should showcase all the event and sponsor dedicated channels; provide an area to meet (ie Tout intros) and follow the activities of the four correspondents; provide a directory listing of all the players, sponsors, media, etc social accounts that are relevant to the event; provide a base for any social media contests; and a way to easily follow the official event hashtag posts; - for starters.

2. The findings clearly show that the PGA and KitchenAid could be doing a better job on integration in their websites, and with strategy on their current accounts. While it may in fact be ‘the most socially connected senior golf event ever’, there is a lot of opportunity to make the event even more social.

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With news out today that David Beckham is retiring, brought back memories of his official website project we worked on in the Summer of 2007 for his debut with the LA Galaxy. Best wishes to David in retirement.

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Players Championship - Social Media Review

The Players Championship tees off today, so with this post I review their social media efforts. The event has widely been considered the PGA’s 5th Major for years, so the expectation going in is that the efforts will be more impressive than the non-Major events.

Social Media Channels:
The event is active on Twitter, Facebook, and Instagram - with the following stats (as of 10AM CST):


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Their Twitter background does a good job promoting a “Who will be closest to the pin on the Island Green” question and how to answer with a hashtag, and they also integrate a sponsor logo:

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Noticed a tweet this morning promoting how to stay connected throughout the week:

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and it opens up this PDF file:

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On Facebook they include tabs to showcase their Twitter and Instagram channels, and also integrate a sponsor logo on their cover image:

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Website SM Integration:

The Players event website is produced by the PGA, so unfortunately as we’ve seen in our previous reviews that means there is very little social media integration, in fact they only include simple share buttons (Like, Tweet, +1) throughout the site:

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Within the News section I noticed a release titled “Unprecedented digital coverage of THE PLAYERS complements TV broadcasts”. In reading through it they include this on social-related efforts:

The PGA TOUR will also have coverage on social media platforms through its official presences on Facebook, Google+ and Twitter, allowing fans to connect and share the event with other fans. In addition, the official PGA TOUR sites in China, Japan and South Korea will help fans from across the globe stay connected to THE PLAYERS. On practice round days, follow @THEPLAYERSChamp on Twitter for updates on when marquee players are heading to the range to warm up for their practice round; social media caddies will also provide updates on players’ locations throughout their practice rounds so fans can better locate and follow their favorite players on the course.

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Notes:

  • Bottom line the event badly needs a social media hub to showcase SM-related events, Event Twitter/Facebook/Instagram channel content, Twitter Directory, mobile app, Social Caddies Tout Intros and Twitter feeds, etc.
  • Like the integration of the PWC partner logo across website, Twitter background, and Facebook cover image - should have presented them an activation package for a SM Hub.
  • Other than the main event Twitter account, only the downloadable PDF and a release on May 3rd made mention of the “Closest to the Pin” feature and secondary Twitter account: @ClosestToPin17
  • TPC is the 20th event so far this year on the PGA Tour, and five of those have had zero social media integration: Hyundai Tournament of Champions doesn’t even have an event website, and the Masters I’ve previously reviewed. The TPC, accenture Match Play, and Cadillac Championship event websites are all run by the PGA, and none of them include social media integration.
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Over the last 15 years I’ve had a chance to work on a lot of high profile and unique projects, but the official site we produced for Triple Crown winner Seattle Slew in 2003 was the one I was most proud to be apart of - truly a special project.

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