Bob McKamey

The Official Tumblr page of Bob McKamey: co-founder of Chicago-based interactive studio UnCommon Thinking.
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In last year’s review of The Masters I gave them a Social Media Fore, so with the event teeing off this Thursday it’s time to see if they’ve improved their strategy when it comes to social.

Digital Profile:

SM Integration:
Similar to last year there is no social media integration on their website.

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There’s no excuse for not including icon links for their channels in the header or footer navs. In fact, The Masters is the only tournament on the PGA schedule to not include them. You would think IBM as the site provider would push to have this included.

SM Activations:
This year the event has added Instagram. If ever there was an event made for the platform, the scenic Augusta National course would be it. I’ve noted before that the incredible scenery that most golf courses provide makes Instagram a no-brainer channel activation, but only 9 PGA events had accounts last year, and only 5 of 23 events (Masters, Arnold Palmer, Northern Trust, WM, and Shiners) so far this year have accounts.

Twitter:
If history is any guide, one thing The Masters won’t do is crowd your timeline. From the day of my review last year, they’ve added a total of 18 tweets.

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They deleted (or Twitter lost them) a lot of Tweets, but in prep for this post a week ago, I was able to track their yearly output prior to the Tweets being removed. Their breakout is as follows:

First Tweet:

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Annual Breakdown:

  • 2014 – 12 (as of 04.07 - 9:30AM CST)
  • 2013 – 10
  • 2012 – 3
  • 2011 – 5
  • 2010 – 4
  • 2009 – 326

Tweets in 2009 Breakdown:

  • June – 2
  • May – 6
  • April – 297
  • March – 21

In 2009 they went with a play-by-play strategy during the four rounds, but then basically abandoned the channel - not even congratulating the winner in previous years.

They’ve been more active this year (even acknowledging Kelly Xu, winner of the first Drive, Chip and Putt title, Girls 7-9 division) so we’ll see how it plays out if they give the impression an actual person is behind the account.

Also of note the account has never shown any engagement with RT’s or @ replies, but they have used the hashtag #Masters twice so far this year.

Facebook:
Since joining on January 13, 2009 here’s some quick stats:

  • Timeline Photos – 4
  • Cover Photos – 1
  • Profile Pictures – 2
  • Albums – 1 (2008 Masters Tournament)
  • Likes – 4 (Drive, Chip and Putt Championship; Latin America Amateur Championship, Tiger Woods PGA Tour, Asian Amateur Championship)

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They’ve made 5 post so far this year, four of which are links from Masters.com. Last year they made a total of 8, and just like with Twitter didn’t even acknowledge the event winner with a post.

No integration of Twitter or Instagram with app Tabs.

Instagram:
As i mentioned above, very smart move to add this platform to their SM arsenal. They made their first post this past weekend on the 5th, and are now up to 14 total. If you’re a fan of the event this will be a must follow for the scenery shots alone.

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They need to add a description, but have done a nice job so far with course, action, and historical shots. I did note they included a couple tweets with links to photos, but again just ridiculous to not promote this or their other accounts on the event website.

Notes:

  • Slight improvement so far this year, but still a long ways to go with all the potential.
  • Adding Instagram was a smart move, and looking forward to see how they handle it during the live rounds.
  • Activity and engagement need definite improvement on Twitter. It’s not enough to post for one month and disappear for the other eleven. Facebook in the past has had a lot of duplicate info from Twitter (mostly article posts from Masters.com), so again would love to see a voice come through on this platform and not give off such a robotic impression.
  • Obviously the event is not big on sponsorship, but definite opportunity to have a presenting sponsor for their social efforts (website - channels) if done right.
  • Overall just very frustrating to do a review like this, so much potential for this event with social media - the biggest event in golf. No reason to act like the smallest.

As part of the “Final Four Online Review”, for those that don’t want to download the PDF Report - I’ll be posting the individual team reviews thru Saturday.

Reminder that: *All data as of 9:00AM CST on April 1, 2014

April 2 - Florida Gators Review
April 3 - Kentucky Wildcats Review
April 4 - UConn Huskies Review
Final review - Wisconsin

Athletic Department Website:
http://www.uwbadgers.com/sports/m-baskbl/wis-m-baskbl-body-main.html

Program Website:
None

Coach Website:
None

Social Media Channels:
https://twitter.com/BadgerMBB
https://www.facebook.com/wisconsinmensbasketball
http://instagram.com/badgermbb
https://vine.co/u/912033240938852352

Review:
AD Website

  • Badgers along with UConn are the only teams to include a promotional splash when you hit their website - Props to Wisconsin having theirs up first:

 

  • Lead story once you go through to the main AD site page is also on the Final Four.
  • The main page within the Basketball Program includes a Twitter feed, and the header also includes icon links for the team’s Twitter and Facebook accounts.

Social Media:

  • The only program to have dedicated accounts on Twitter, Facebook, and Instagram. They also are the only program with a Vine account (need to register a username though).
  • The AD site general directory lists Pinterest and YouTube, but: the Pinterest link goes to a page not found message. It was trying to link to a board on the AD account, so they need to update that. Even though it’s not really part of the program’s arsenal the folks in the AD office should update the B-ball board because the last pin was 51 weeks ago; The YouTube link goes to a playlist on the AD channel, and again someone needs to update it because the most recent video is from January 18th.
  • On Twitter, they use the background to showcase program accomplishments and include the hashtag #Badgers. The profile background also includes the same hashtag. No inclusion of Final Four imagery between background, profile or avatar.

  • They do a good job with updates and also integrating Vine. In recent days very few images coming from the account, most are via RT and no custom graphics.
  • Same as Kentucky – Not a fan of the black timeline color scheme: harder to notice handles, links, and hashtags.
  • By far the most active program with over 16K Tweets.
  • Less active on Instagram with 161 posts and only 15 coming in March – seven of which were IG videos. They do provide a nice integration of custom graphics.

  • On Facebook the Badgers do a nice job capturing the Final Four with their cover image, and since the start of the year they’ve changed it out 26 times (mostly with next game info).

  • They also do a good job with integration of their Instagram and Twitter accounts with app tabs.
  • As far as posting they’ve done a good job with integrating images and keeping fans updated frequently. They’ve also used a number of custom graphics and utilized the highlight feature on Facebook to go full width.
  • They have a few things to clean up with the AD Pinterest and YouTube channels, but overall a well done job by Wisconsin.

As part of the “Final Four Online Review”, for those that don’t want to download the PDF Report - I’ll be posting the individual team reviews thru Saturday.

Reminder that: *All data as of 9:00AM CST on April 1, 2014

April 2 - Florida Gators Review
April 3 - Kentucky Wildcats Review
Next Up - UConn Huskies

Athletic Department Website:
http://www.uconnhuskies.com/sports/m-baskbl/conn-m-baskbl-body.html

Program Website:
None

Coach Website:
None

Social Media Channels:
https://www.facebook.com/UConnMBB
https://twitter.com/UConnMBB

Review
AD Site:

  • The site does not include a intro splash promoting the Final Four (Update 04.02 – added it in today), but the lead story does cover it:

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  • The main page within the Basketball Program section includes the same lead story & image.
  • The section promotes the program’s Twitter and Facebook accounts - albeit hidden in the “More+” dropdown.

Social Media:

  • UConn missed out on branding opportunities with their Twitter account going with a plain blue background and plain black profile background.

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  • They include two hashtags in the description #UConn and #BleedBlue, and they’ve done a good job of including these and other hashtags in tweets. Do a lot of RTs and game updates, but feel like there is a missing element to their posts that provides that true insider (this is the source info on the program) impression.
  • Include a few Instagram posts from the main AD account (should really have their own dedicated account).
  • Surprised to also see their Facebook cover image not updated with info on the Final Four – in fact is hasn’t been changed since April 18, 2013:

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  • Again they do a good job with content updates, but similar to the Twitter account, IMO it’s missing that insider voice within the posts. Combination of excitement, historical, alum integration, etc – a voice of the program vs. a matter of fact culture. Very few programs have this so it’s not a real knock on UConn, in fact Kentucky was much the same way. In all honesty some of the FB accounts I’ve managed have come off this way too, and it’s a definite part of the learning curve with social media.
  • From January to March there were only about 6 posts with bigger photos, many were from the AD site with the same small logo image. Goes back to what I mentioned about insider/unique content that isn’t just also found in an article on the AD website.
  • No integration of their Twitter account with an app Tab.

As part of the “Final Four Online Review”, for those that don’t want to download the PDF Report - I’ll be posting the individual team reviews thru Saturday.

Reminder that: *All data as of 9:00AM CST on April 1, 2014

April 2 - Florida Gators Review
Next up - the Kentucky Wildcats

Athletic Department Website:
http://www.ukathletics.com/sports/m-baskbl/kty-m-baskbl-body.html

Program Website:
http://interactive.ukathletics.com/mbasketball/

Coach Website:
www.CoachCal.com

Social Media Channels:
https://twitter.com/KentuckyMBB
https://www.facebook.com/coachcalipari
http://instagram.com/ukcoachcalipari
https://twitter.com/ukcoachcalipari
http://instagram.com/coachcaldotcom
https://twitter.com/coachcaldotcom

Review
AD Site:

  • The site does not include a intro splash promoting the Final Fou, but the lead story does cover it:

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  • The main page within the Basketball Program section includes the same lead story & image.
  • The section promotes the UK Interactive Basketball site, the program’s Twitter account and Coach Cal’s Facebook account.

Program Website:

  • What I’m calling the “Program” website was created by the Athletic Department, and is part of template that UK provides for all their sports. Compared to a lot of other athletic department efforts, and also what programs have tried to on their own, the site is a pretty solid solution.

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  • The one drawback like most program/coach websites is it’s primarily static with no updated news or graphics (ie the featured video is from October 18th’sBig Blue Madness).
  • The site does include a Social Media main navigation section. This section features a Twitter Directory (Current Wildcats – Coaches & UK Athletics categories); and a puzzle format social feed:

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  • The Players page also includes player’s Twitter handles if they have accounts.

CoachCal.com:

  • Hands down one of the better HC websites out there: simple design, updated content, promotes social channels, and it’s commercialized.
  • Couple things of note: 1. The site promotes Coach Cal and the website’s own social channels, but not the program’s Twitter account. For all the promoting of Coach Cal’s social channels that the AD & Program sites do, would have figured Coach’s site would include at the very list an icon link; 2. CoachCal.com not including JC lists a staff of seven. My first thought is imagine what could be done with this type of staff supporting a true Program website and dedicated social channels – the impression from the athletic department and from CoachCal.com is clearly that JC is bigger than the program.

Social Media:

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  • They do a good job with news around the program and integrating images into Tweets. Liked that they frequently RT’d past alums of the program and they also do a good job with RTs and mentions of media and program-related personalities. Didn’t see very much of any fan interaction though, no @replies to fans, etc.
  • Not a fan of the black timeline color scheme - harder to notice handles, links, and hashtags.
  • The majority of the program’s social awareness is from Coach Cal. He has a massive 1.26 million following on Twitter, but of note there is very little interaction with the program account.
  • On Coach Cal’s Facebook account there were 24 posts made and 23 of those were made in some form on his Twitter account. He also has a NBA Players Coached app that is goes to a dead page.
  • Branding across Coach Cal’s Twitter and Facebook uses the same header graphic.
  • UK promotes Coach Cal’s Instagram account, but really they should promote the one for CoachCalDocCom – that one is more focused on the program and players vs just Coach Cal. Coach Cal’s account has made 4 posts in March (none featuring players) vs. CoachCalDotCom with 47 (only 3 focusing on Coach Cal).

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As part of the “Final Four Online Review”, for those that don’t want to download the PDF Report - I’ll be posting the individual team reviews today thru Saturday.

First up - the Florida Gators. Reminder that: *All data as of 9:00AM CST on April 1, 2014

Athletic Department Website:
http://www.gatorzone.com/basketball/men/

Program Website:
None

Coach Website:
www.coachbillydonovan.com

Social Media Channels:
https://twitter.com/GatorZoneMBK
http://instagram.com/gatorzonembk

https://twitter.com/UFCoachBillyD

Review
AD Site:

  • Sunday and Monday the site did not even had the Final Four as the lead story instead focusing on football tickets and baseball. As of this morning they have moved the basketball team to the lead story:

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  • On the program main page, they promote the hashtag #GatorMadness, and they include a callout promoting the AD Facebook account and program Twitter account.
  • The general social directory also promotes Coach Donovan’s Twitter account.

Coach Website:

  • They used to do more with this, and the link is still promoted by Coach Donovan on his Twitter account, but it now only shows a dated video from July 2013, and a call to visit the AD site:

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Social Media:

  • The Twitter account includes a general background with UF message once you scroll down: “It’s Great to be a Florida Gator” and the hashtag #ItsGreatUF
  • Changed out their profile image to a celebration shot and added the Final Four logo on their description background:

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  • Do a good job in integrating the #GatorMadness, #Gators, and #ItsGreatUF hashtags in Tweets.
  • Similar to the others doing a good job with updates and RT’s, but lacks the fan engagement side. Very few if any noticeable @ replies with fans.
  • The program does have an Instagram account although it’s not promoted anywhere on the AD website, and included very infrequently on Twitter:

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  • A lot of Gameday, Final Score, and By the Numbers template graphics, but do include a good number of behind-the-scenes and custom graphics.
  • Through 63 posts in March included only 4 IG videos.

Completed an audit of each of the Men’s Final Four participants digital and social media practices - download the full PDF review here.

Below are a few of the highlights, but the report includes a review on each of the individual programs in detail. *All data as of 9:00AM CST on April 1, 2014

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Top Level Findings:

  • Wisconsin has the most channels with four activations (Twitter, Facebook, Instagram, Vine). Kentucky had the least with only one (Twitter).
  •  Wisconsin is clearly the most active on Twitter with over 16,000 tweets.
  • Strong engagement stats by Wisconsin on Facebook with close to 60% of their following ‘talking about this’.
  • When it comes to social, Kentucky has clearly put their eggs in Coach Cal’s basket promoting his Facebook and Instagram channels and not setting up any for the actual program. CoachCal.com amazingly has more active social accounts than the program does.
  • No team has an active Pinterest, YouTube, Tumblr or Google+ account.
  • Wisconsin is the only AD to have a Final Four promotional splash on their website - all four programs last year included one. (Update 04.02 - UConn just added one today)
  • Kentucky is the only program with a dedicated website, but it’s an AD initiative as part of sites produced for all sports.
  • John Calipari and Billy Donovan both have personal websites: Calipari’s has a staff of seven, and Donovan’s is a splash page.

Program Social Media Accounts:

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In this week’s issue of the Sports Business Journal they posted a short article (subscription required) entitled: “Social madness: Ranking the tourney teams”. Basically the article is similar to many others that show up this time of year looking to track the number of followers of college basketball programs across different social platforms.

Just like those many other articles, this one also has included a few errors that mislead the overall findings. In this post I review those errors and also include a few interesting observations:

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"North Carolina has a strong following across both Twitter and Facebook for its basketball program."

  • The article lists UNC as the program with the most followers at 1,035,245 - almost double that of Kentucky with 529,966. SBJ notes that UNC has close to 870K Likes on Facebook. There’s only one problem, the UNC Basketball Program does not have a dedicated Facebook account, and the numbers are from the overall Athletic Department Account.
  • Side-note: The only men’s sports programs at UNC that do have dedicated FB pages are: Cross Country/Track & Field, Lacrosse, and Soccer.
  • Side-note: The UNC women’s basketball and soccer programs also don’t have dedicated FB pages. Somewhat surprising considering the basketball program is a top-20 mainstay, and the soccer program has long been considered tops in the country.

"*Kentucky basketball’s Facebook and Instagram pages send visitors to pages tied to head coach John Calipari."

  • The fact of the matter is the Kentucky program accounts on FB and IG don’t send visitors anywhere - because the program doesn’t have accounts on either platform. Kentucky Athletics via their social directory promotes Coach Cal’s IG, FB, and Twitter accounts.
  • The impression Kentucky Athletics and the Program give off is that Coach Cal is bigger than the Program. If/when Coach Cal leaves they’ll be left with zero presence or following across Facebook and Instagram - dangerous precedent to set.
  • Side-note: On CoachCal.com there is no promotion of the Men’s Basketball Program Twitter account, but there is promotion for: Coach Cal on Twitter, Facebook, Instagram; and CoachCalDotCom on Twitter and Instagram.

"North Carolina rises above rival Duke on Twitter and Facebook."

  • UNC does have the most followed basketball account on Twitter, followed by Duke. As I noted above, this statement becomes false when you realize UNC Basketball does not have a dedicated program FB account. So the actual count should be Duke 289,379 and UNC 157,969 for combined followers on Twitter & Facebook.
  • Side-note: Too often social media is misrepresented as only being Twitter and Facebook, so I thought it would be interesting to look-up both programs across Twitter, Facebook, Instagram, Google+, YouTube, and Pinterest to give the rivalry a true “social media” comparison (#’s as of 10AM CST on 03.24.14):

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Directory for both programs:

In this week’s edition of the Sports Business Journal I saw an article about the opening of Jeff Schemmel’s new ‘college-focused consultancy' - College Sports Solutions.

Like many, when I first come across a brand or company that I’m curious about the first thing I do is check to see if they have a website (or more recently to see if they have any social media accounts).

Coming from the web site design/dev side, it’s always amazed me reading about new start-ups in advertising or sports business and finding out they didn’t even have a website created yet. Why would you promote launching a new business and not even showcase it on the only 24/7/365 marketing channel available (the web - and now of course, SM channels)?

The search for CSS did in fact lead me to their website - www.CollegeSportsSolutions.com:

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Considerations:

  • Obviously the site could be better (design & content) - should also change the title tag on the site because it comes up as “Home”.
  • Immediately noticed the social icon links which is good (review on these below).
  • Under Services I especially noticed the listing for: Media, Websites, Social Media (ie potential competitor or partner?).
  • Found it interesting that Team, Services, and Clients were listed, but no mention of portfolio, work samples or case studies was included.

Social Review:

Going back a minute to their service listing related to SM, think about after reading this what you would expect to see from their SM channels?

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Here’s what CSS has for their channels that link directly from the website:

Twitter - goes to Jeff’s personal account which hasn’t sent one tweet yet:

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.

Facebook - goes to a brand page with one post from Jan. 26th about this very website:

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.

LinkedIn: - goes to this link which just takes you to the LinkedIn home page (ie nothing related to CSS at all) -

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Notes:

  • Even though it appears I’m singling out CSS, this example is solely meant to showcase the importance of a first impression. Jeff clearly is a guy that knows his business inside and out, but based on my first impression from the website and SM channels the firm’s reputation takes a hit IMO - and that’s not how you want to start off.
  • CSS is clearly not alone in this regard, I’ve witnessed it for 15 years plus and 100% positive I will continue to in the future. What kind of surprises me in this instance is the “expertise” that is touted from CSS, and clearly when you look down the team listing - these people just like Jeff appear to be able to deliver the goods. Yet you have to wonder are they all in it individually or are they truly in it for the CSS team - because you would think one of them would take the lead in regard to setting up a company Twitter account, make sure the FB page was being updated, and either setup a LinkedIn company profile or remove that icon all together.
  • From a brand reputation POV, it’s vital to take the time upfront to get your digital assets taken care of first before any public notice about launching gets out. No matter how good the review or intro article is, the first impression in today’s new media world is going to come from that initial visit to your website and social media channels.

This morning while looking through sports and social media related stories, I came across a promising headline: ACC Network Announces “Tourney Buzz” Social Hub for 2014 ACC Men’s Basketball Tournament.

Unfortunately as I read through the article two things stood out: 1. The description of it being: a revolving mosaic tile-look - that immediately told me I’d be viewing a puzzle format feed; 2. The partner vendor - so again I knew exactly the type of template I’d be looking at.

For reference the article notes the following features of the Hub:

  • A revolving mosaic tile-look, updated with real-time relevant content featuring the ACC Tournament and the schools competing.
  • Aggregated social media content from Twitter, Vine, Instagram and Facebook.
  • Fans will be able to customize their experience sorting content by school, or get all content associated with the ACC Tournament.
  • A social polling feature will allow fans to vote on who they think will win each game.
  • During ACC Tournament play, Tourney Buzz will feature a live video window to let fans watch the games while keeping up with social chatter all in one site.

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The Hub Solution:
When you pull back the curtain and go to the Hub page, you’re greeted by this:

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  • The first issue with this is the puzzle format display. It’s hard to look at, and hard to follow.
  • The second issue, like most puzzle format solutions, is that the content is not in chronological order, so you could be looking at something from 24 hrs ago, then the next box is current, then 7hrs ago, then 3 hrs ago - it’s just a really bad way to showcase social content. Also just as you’re browsing the puzzle, putting it all together, the automated random rotation of blocks happens so back to square one.
  • The third issue - this is it? This one page is the social hub experience. There’s so much more that could be integrated into the hub to create content depth, and allow the Hub section to be a true compliment to the overall website’s content experience.

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Customized Experience:
When you click on an individual school from the drop-down, it actually gets worse (UNC example):

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  • Not sure how this benefits any Tar Heel fan, or would drive a repeat visit.

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Notes:

It’s hard to call this solution a “Social Hub”, it’s a one page mosaic feed - it’s not a social content hub. Too many people, especially in the sports segment, are confused about what a social content hub is and what it’s purpose truly is (upcoming post).

When you review someone else’s work it’s always easy to find fault and look like you’re just trashing them because it’s not yours. In this case if you follow any of my reviews, you know that my view on the puzzle format and these types of so-called Hub solutions are 100% unwavering. In the case of the ACC, it’s unfortunate because they do a great job with their game infographics. IMO the best part of the Hub has nothing to do with social media, it’s the ability to watch tourney games during work hrs, especially if this is the exclusive place to do it online.

So what could have been done differently? Always an interesting question - do you give away ideas to a non-client & vendor that couldn’t originally come up with the ideas themselves, or do you focus on showing that you really could have come up with a better solution. In this case I’ll provide a snapshot for a few ideas, and choose not to giveaway a detailed outline:

  • Overall Hub Sponsorship (promo per game)
  • Revised Feed (formatted boxes, channel segmentation option, creative design per team page, etc.)
  • Social Directory by Team
  • SM Fan of the Game & Tourney (Sponsor Tie)
  • #ACCTourney Hashtag Gallery (overall and per game)
  • Ticket Scavenger Hunt via SM
  • On-site Social Suite Program (Sponsor Tie)

Hopefully you can see how even these few ideas could be framed into a meaningful social-related content section. Looking forward to a great ACC Tourney, and - GO DUKE!

Event: 2013 Sprint Fan Voice Awards
Category:
#DidYouSeeThat Category with Dale Jr., and Kyle Busch
Timeframe: Voting Period: of Nov.  20 – Dec. 05

Challenge:
On November 20th UT was notified by Danica’s Team that she had been nominated for the “2013 Sprint Fan Voice Awards”. Voting would start immediately, and be unlimited until the day before the award announcement on December 5th. Our challenge was to get the word out and keep fans voting - resulting in a win for Danica.

Solution:
Step One – Situational Analysis:

  • Took note that Danica was being nominated for her performance during the Daytona 500, so went back through all the photos from Speedweeks and created an asset gallery of the most positive and impactful images from those two weeks at Daytona – especially shots of her leading the pack and winning the pole.
  • Next we checked the calendar to see if there were any notable dates coming up during the voting timeframe. Two things stood out: the Thanksgiving holiday, and we had already planned a post promoting the “Fans” board on Danica’s Pinterest account – both would provide an opportunity to generate positive sentiment around Danica.

Step Two – Planning:

  • Developed a channel posting calendar (Website, Facebook, Twitter, Tumblr, Pinterest, Google+, YouTube): channel, image, message, link.  
  • The most important aspect of the calendar was the frequency strategy. Fans of athletes get hit with a lot of sponsor messaging, and we wanted to make sure not to constantly bombard them with this request  - but instead provide occasional reminders.
  • From the asset gallery, we created custom images for the channels. Also created nine custom rival driver images promoting Danica that we ended up not using.
  • Via bit.ly we created a custom link to use in posts: /VoteForDanica

Step Three – Implementation:

  • Created our contest introductory posts, and followed through with Danica on our posting calendar until the end of the contest.
  • On the Facebook postings we made sure to include numerous likes on fan comments to generate continued positive sentiment.          

Channel Posting Breakdown:

Website – DanicaPatrick.com:

  • Promotion on the Home Page – 2nd Position in Rotational Content Viewer
  • Promotion on the Home Page – YouTube Video

Facebook - /DanicaPatrick:

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  • Total posts made in timeframe: 15
  • Total posts pushing votes: 6
  • Post type: Introduction/Video; Highlight Custom Graphic – 2; Custom Graphic – 2; Share – 1

Twitter – @DanicaRacing:

  • Total tweets made in timeframe: 7
  • Total tweets pushing votes: 4
  • Tweet type: Introduction; Reminder – Custom Graphic;  Reminder – Video; Reminder

Tumblr – DanicaPatrick/

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  • Total posts made in timeframe: 8
  • Total posts pushing votes: 2
  • Post type: Introduction/Video; Custom Graphic

Pinterest - /DanicaPatrick

  • Video Pin to 2013 Daytona 500 & Fans Boards

Google+ - +DanicaPatrick

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  • Total posts made in timeframe: 6
  • Total posts pushing votes: 2
  • Post type: Introduction/Video; Custom Graphic

YouTube - /DanicaPatrick

  • Video

*Goodwill Posts

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  • Thanksgiving – Twitter, Facebook, Tumblr, Google+
  • Pinterest Fans Board – Facebook, Tumblr, Google+

 

Results:
Congratulations Danica on winning the “2013 Sprint Fan Voice Awards” #DidYouSeeThat Category:

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