Eagles - Chiefs IG Snapshot
02.11.23 - In this snapshot I do a quick analysis of the Instagram posts by the Chiefs and Eagles. The timeframe will be each team’s “Super Bowl Bound” post on January 29th, through ones made on February 10th.
The teams have roughly the same amount of followers, but the Eagles have made a significant amount of more posts:
Followers:
Eagles 2.4m - Chiefs 2.5m
Posts:
Eagles: 100 - Chiefs 69
We can break the posting strategy down a little further by looking at what formats they were using:
Eagles (51 Graphic - 49 Video)
Chiefs (33 Graphic - 36 Video)
Within the Graphic posts we can go even further looking at what type:
Eagles (Photo - 11, Carousel - 30, Custom Graphic - 10)
Chiefs (Photo - 5, Carousel - 18, Custom Graphic - 10)
Post Engagement
Next, lets take a look at some of the engagement (Likes, Comments) numbers for each team:
Eagles (Total = 8,513,887; Likes = 8,460,613; Comments = 53,274)
Chiefs (Total = 7,704,611; Likes = 7,653,414; Comments = 51,197)
We can break these numbers down a little further by looking at the averages:
Per Post - Eagles (100) = 85,139 | Chiefs (69) = 111,661
Per Photo - Eagles = 84,185 | Chiefs = 58,516
Per Carousel - Eagles = 103,800 | Chiefs = 122,484
Per Custom Graphic - Eagles = 91,258 | Chiefs = 160,883
Per Video - Eagles = 72,679 | Chiefs = 99,958
Partners
When going through the posts, one other aspect I wanted to check on was the integration of sponsors/partners. The Eagles had a few more instances of that:
Eagles - Novacare, DraftKings, Verizon, American Air, Nationwide, Ricoh, AAA, Firstrust Bank, Tissot, Pond Lehockey
Chiefs - GEHA, Tru Kolors, TransWest RV, T Mobile, Club Carwash, StorageMart
Takeaways
Remembering this is just a cursory analysis, there were a few interesting points:
The Eagles did post a significant number of more posts during the timeframe (31).
The split between graphic and video was pretty much 50/50 for both teams. Both teams utilized the Carousel format the most, which makes sense given the noted higher engagement rates they offer on IG.
One could argue the amount of custom posts is a little low for both teams (10 per), especially considering the average engagement rate for the Chiefs on those posts.
If i had more time i would probably do a deeper dive on the sponsor integration and looking at how closely the sponsors matched the content, breaking down the engagement rates to see if anything stands out, also examining the varying creative used on each.
